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2017 Guide: How to Invest in Domain Names


Investing in domain names is easy:

1.Research what makes a good domain name.
2.Buy 10-20 domain names from NameSilo or DomainShoe.
3.List each domain for sale on Godaddy search using premium listings. Also, list on Godaddy Auctions.
4.Hope and pray you get an email of interest or an offer from Godaddy.
5.Laugh to the bank.

Edit: I’ve created a new course on buying and selling domains to provide full details on exactly what I do. Check out the trailer:

Domain Name Investing Course by DomainToTheBank.com: How to Buy and Sell Domain Names and Make Money.

A few notes here.

First, some people believe in contacting potentially interested parties to try and sell the domain names. They’ve probably had more success than me here. The vast majority of my success has come from inbound interest.

If you do want to reach out, be sure to comply with the CAN-SPAM laws.

Second, most people register bad domains that nobody would be interested in. This isn’t mean to exclude you, you very likely don’t know what you’re doing.

Third, DomainShoe.com is my registration reseller site. NameSilo is not. Both have $8.99 .com domains which is as cheap as it gets right now. You want to spend as little as possible when you amass your portfolio. Godaddy charges $11.99 unless you have a promo code. If you do have some codes for cheap first year prices, use them up.

Edit: NameBright has domains for $8.53 with free whois privacy.

Fourth, only register for one year at a time. It doesn’t make any sense to load up on years registered unless the domain is for a company site.

Fifth, you will not get rich overnight. Even if you register a great name, you won’t have an offer in your email tomorrow.

Thus, you must be patient and hold onto good domains. It’s possible to sell really good ones to other resellers for a “reseller’s price” but you’ll be lucky to get a small fraction of what the domain’s worth to an enduser or actual user of a domain.

Sixth, price to sell. $499 – $799 is a good range for beginners to test their registrations. If there’s interest, it’s a lot easier to close a sale in that range. Don’t worry about underselling, take the ROI, and re-invest.

Seventh, stay away from the new gTLDs (eg .club, .store, .lawyer, .shop, etc.) because they’re dicey and harder to sell.

More Advice on TLD (Top-Level Domain) Flipping

I’ve created a video course for investing .com names on Vimeo (you can see it here) but I wanted to add some more info for those who are seriously thinking about giving domaining a go.

1. Temper your enthusiasm. As I mentioned above, this is not a get rich quick thing.

As exciting as it is to see people selling domains for 4 and 5-figures, you should remember that it’s very rare that you can buy a domain and turn it within 3 months. It’s even more rare for a beginner to accomplish that.

2. Instead of buying a bunch of names, spend time browsing the sales at DNJournal and NameBio and NamePros (take with a grain of salt, some NPers lie about their sales).

The reason you do this is so that you can get a feel for what makes a good registration.

Your ability to figure out which domains are worth registering and which ones aren’t will determine how much success you have.

3. When you’re almost ready to buy, put in time sifting through JustDropped and Godaddy Auctions.

Good domains take time to uncover but if you look long enough, you’ll eventually find a few worthy investments.

4. Don’t sell on NamePros or Ebay unless you are completely desperate. These places are for resellers and you’ll get reseller offers. If you’re going to make money in this game, you have to be selling to endusers.

If you have any questions about buying and selling, leave a comment below.

This post is written by

I am a digital strategist and investor and offer domain name consulting and brokering. You can text or call me at 1-800-GROW-239 or email me at Kris @domaintothebank.com. Follow me @domaintothebank.

9 comments… add one
  • gregmurrayno1@gmail.com' Greg March 10, 2017, 2:32 pm

    I have a Domain for sale on Namecheap called becomeabetterman.com which is listed in the featured catergory on the namecheap marketplace.

    I paid a premium price. Was going to do a mens self improvement but went into different niche.

    If you or anyone you know is interested just go over there to check it out

  • dircomercialjp@gmail.com' SimpleJuan May 24, 2017, 8:32 pm

    Your blog is very enlightening for us, the newbie and unseasoned domain resellers. All your advice is clear, but i read this article and now i have a few doubts: How can i valuate my just-adquired domain? The easy part (select it, buy it, and pay it) is done, but i can’t figure how to calculate the fair sale value of my new domain. Any tools, website, etc?. Thanks in advance!!

  • Kris Rivenburgh June 9, 2017, 10:08 pm

    Estibot.com is a tool for valuating domains but you can’t rely on it. To be fair, you can’t rely on anything. With each domain being unique, it’s hard to know what the right price is.

    The best way is to study domain sales (dnjournal, namebio) and buydomains.com listed domain prices (you’ll want to price lower) and then come up with your own prices.

  • edwinthe1992@gmail.com' Edwin July 10, 2017, 8:45 am

    Hi there!
    I’m a beginner here wanting to try my luck in investing in domain. Are there anymore advices for me to startup?
    Thanks in advance.

  • Kris Rivenburgh July 17, 2017, 6:36 am

    Hi Edwin,

    You can watch my new course with everything I do here:


  • Zanedel.96@gmail.com' Zane Delgadillo August 21, 2017, 8:59 pm

    Hello. I’m looking into flipping domains and I’m completely new to it. Do you recommend that I buy domains that other people are selling? Or should I try to come up with one that’s available and if so do you have any tips?

    • Kris Rivenburgh August 31, 2017, 4:35 am

      I’d lean more towards searching availables or expiring domains. Of course, there is huge opportunity in flipping domains that other people are selling (especially if you know something they don’t) but that’s where I’d start.

      My #1 tip: Wait a month before you start buying. During that month study the characteristics of domains that actually sell. Nothing will take the wind out of your sails like having wasted money on a bunch of domains nobody will ever buy.

  • wdr.777@gmail.com' David Ray October 8, 2017, 1:02 am

    Is Flippa or Godaddy better to sell domains?

    • Kris Rivenburgh October 9, 2017, 9:25 pm

      Godaddy by far because your listings get exposure to endusers.

      99.9% of people outside of the IM world haven’t heard of Flippa.

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